Speaking Engagements MyBrain Practitioners are often asked to speak on the subject of Neurological Dominance at conferences, seminars, meetings and other events. While talks are generally tailored to the requirements of the audience, the following examples provide an illustration of the types of topics covered: The Working Brain – "The Working Brain" we look at the way organisations have developed from the early days of the Industrial Revolution to a point where today, the logical, structured and hierarchical that has created our hugely successful and wealthy society, is giving way to a new approach – an approach that is more empathetic, emotional and relationship-based. While some would argue that this is "going soft", there is significant evidence that the companies that have embraced this new environment have achieved enormous success and are outperforming their rivals.

• Knowing Me Knowing You – Most of us know ourselves, we know what we like and don’t like, we know our strengths and our weaknesses, we can even anticipate what our reactions will be like in different situations, but very few of us know why we are the way we are.
  
  This talk looks at the foundations of our personality, at the way in which our physical brain affects our thinking, the choices we make and the ways in which other people might differ from you. We will also ask the question as to how much of who you are is down nature and how much to nurture?
  
  By understanding why you are the way you are, we generally find that people gain an insight into others that can greatly help in areas such as communication, persuasion, respect and teamwork.
  
  Although this sounds like a rather intellectual and "heavy" subject, we treat it in a fun way that makes it interesting to everyone.
• Neurological Dominance, Work-Life Balance and Employee Engagement – Our parents and grandparents unquestionably lived through harder times, yet the debate surrounding a person’s work-life balance is a recent phenomenon – why is this?
  
  Whether you regard the question of work-life balance as a genuine issue or not, there is no doubting the fact that employers need to work harder than ever to keep and motivate their best talent.
  
  In this talk we argue that the work-life balance issue is a luxury born out of the success of the very work practices that we are now rebelling against. The solution to people questioning why they work is to challenge the more fundamental question of how they work. To ignore this is to dismiss the warning of the legendary business guru Peter Drucker who, in 2001 said:
  
  "The corporation as we know it, which is now 120 years old, is not likely to survive the next 20 years. Legally and financially yes, but not structurally and economically."
  
  If Drucker was as right about this as he was about most other things, then possibly the Credit Crunch will prove to be the catalyst to forcing out the old-style organisations. Where does that leave you – as a winner or a loser?

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