What are the benefits of knowing your profile?

Have you ever witnessed a conversation where two people seem to be talking at cross purposes with neither understanding what the other is talking about? When this happens we say things such as; "they’re on different wave-lengths". What is actually happening is that each person perceives the world in a different way; they think differently, probably use different words to describe things and have a different perspective on the same subject. These differences exist because their brains work differently. It is the same reason why someone might be good at maths but struggle with languages - it’s got nothing to do with intelligence, but everything to do with their Neurological Dominance.

Neurological dominance is similar to physical dominance. Just as most of us will have a preference for catching a ball with one hand rather than the other, we will also have preferences for which parts of our brain we prefer to use for processing information. Since the various parts of the brain process information in different ways, a person’s Neurological Dominance strongly influences the way they are. A person's Neurological Dominance therefore forms the foundation of their personality.

Learning about Neurological Dominance can therefore benefit people in lots of ways, for example:

• Strengths and weaknesses – It helps people understand why they are good at some things but less good at others. Why they are more motivated to get involved in certain tasks and tune out at other activities. People often find that knowing this helps them play to their strengths more of the time.
• Self-confidence – People lack confidence when they feel that they cannot do something or that other people are better. The study of Neurological Dominance shows us that we all have different strengths and weaknesses and that we therefore make our contribution in different ways. By understanding their personal Neurological Dominance profile, we find that people are more confident in using their strengths, more accepting of their weaknesses and more tolerant of the weaknesses of other people.
• Influence, persuasion and communication – Because everyone is different, an understanding of Neurological Dominance can help people be more effective in influencing and persuading people. For example, while one person will prefer lots of data and facts, another will simply want to be briefed on the "big picture". Understanding these differences and learning how to recognise them enables people to tailor their approach accordingly.
• Team effectiveness – For a team to achieve its potential it is important that the members of the team work together to complement one another; but do the team members know each other well enough to achieve this? Running a Neurological Dominance workshop will enable team members to better understand the preferences of their colleagues and learn where the strengths and weaknesses of the group lie.
• Career and Work-Life Balance – A lot of people have made career decisions based on factors such as pay, perks or location. Yet research suggests that the most successful people succeed because they are in jobs that they are suited to and enjoy. By understanding their Neurological Dominance profile, people are better able to match their career choices to their personal profile, thereby reducing stress and improving their performance.