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MyBrain Out and About

It has been a busy few months, as well as running multiple seminars in London and Manchester, we have spoken at a number of conferences, talked to numerous people at an exhibition – and even won an award!

Coaching was the topic for a Masterclass at the Association of Professional Sales in the iconic London Royal Exchange. We brought neuroscience to the agenda helping delegates to understand how they can improve both the adoption and quality of coaching in their sales managers. Understanding how our brains tick can help improve sales performance - building talent, strength and confidence, ensuring the right conversations are happening with the right customers at the right time, building trust with absolute engagement.

Our stand at the Learning and Skills show at Olympia was constantly busy as visitors are increasingly looking at how to bring neuroscience into the learning and development world.

Every Saturday from mid-January to mid-February, we toured the country to a different teaching venue in our support of Teaching Leaders - an education charity focused on developing outstanding middle leaders in schools in the most challenging contexts. We were invited to discuss the topic of Decisive Leadership, specifically focusing on the area of cognitive bias. Simply becoming aware of and labelling biases can help us to weigh up alternative options. It was a pleasure to speak to more than 300 bright, young participants over the four weekends.

Malta was a welcome destination for a trip away from blustery Britain in February when MyBrain ran two extremely well attended workshops for the FHRD (the Maltese equivalent of the CIPD in the UK). There are around 144,000 people of working age in Malta and we are pleased to report that some of these people will now be experiencing the MiND profile and using MyBrain resources in their work later this year.

Also in February, Alistair Schofield travelled to India to deliver a presentation at the World HRD Congress in Mumbai on the on the impact neuroscience can have in creating high-performing organisations. The congress was attended by delegates from more than 100 countries and we were extremely flattered to have our work in the field of neurometrics recognised by being presented with an award for 'Global Training and Development Leadership' by the congress president Dr R L Bhatia.



"The Brain At Work" seminar

Our customers tell us that the tools and materials we supply are the best things they have ever come across for improving the performance of both individuals and teams - they improve self-confidence, collaboration, communication and performance.

But rather than taking our word for it, why not come to one of our seminars and see for yourself?

The seminars are free to L&D professionals and decision-makers interested in finding out how the subject of neuroscience can assist them in driving performance improvements in their organisation.

Places are still available for the next seminar on the 9th June in central London. If you would like to attend please click on the link to the booking system below.

The seminar will run from 9:30 to 14:00 and will cover the following areas:


Introduction to the Brain - A fascinating insight into how and why your brain can trick you into perceiving things differently to the way they actually are.


Physical to Psychological - A look at the science that explains the causal link between the psychology of our brains and the psychological foundations of our temperament and personality.


MiND - An explanation of how MyBrain International developed MiND, the world’s first neurometric, followed by feedback on your own MiND profile.


Application - An open and honest appraisal of the practical benefits trainers, training companies or organisations can derive from use of the MyBrain tools and materials.

Please note that places are limited to a maximum of two people from any one organisation and will be allocated on a first come first served basis. 

Click here to book or click here for more information on the MyBrain Practitioner programme.

Sleep Cleans the Brain

The need for sleep is not fully understood, but recent research at the University of Rochester is shedding new light on the subject and could have profound benefits for conditions such as Alzheimer’s.

Do you allow pets in your bed?

A recent survey by a sleep clinic in Arizona found that 41% of the pet-owning respondents said that sharing bed with their pet helped them sleep better.



Book - Neuroscience for Leadership: Harnessing the Brain Gain Advantage

The authors present the neuroscientific argument that leadership skills can be learned and improved.


© MyBrain International Ltd