MiND - MyBrain Indicator of Neurological Dominance

MiND is unique because:

• MiND is not a psychometric - MiND is based on a neurological rather than a psychological model. For this reason we refer to it a 'neurometric' rather than a psychometric. MiND is analysing the boundary between the psychology of a person and the physiology of their brain - the sources of their energy and motivation rather than their competencies or abilities, as is often the case in psychometrics.
• Neuoscientific foundation - MiND is the only profiling tool available today that is based on a scientifically accurate model of the brain. Other profiling tools exist that purport to be brain-based, but in fact all are underpinned by either either metaphorical models of the brain or incomplete models that exclude important parts of the brain such as the brain stem, spinal cord and cerebellum.
• MiND is situational - MiND is the only profiling tool to acknowledge that a person's psychological make-up can vary according to circumstances and provides an illustration of these differences in the feedback report.
• Memorable & Simple - MiND produces a straight-forward 2-page report based on a four-factor model. Although it is easy to interpret and understand it has a lasting impression on everyone who attendes a MiND workshop. More importantly, people find that having experienced a workshop they are able to apply their knowledge to other people. This means that it goes beyond assisting people in areas of self-awareness by delivering a return on investment in areas such as communication, team performance, engagement etc.

• Team performance impact - The MiND tool was designed from the outset with teams in mind, and it is with teams where it arguably delivers its highest return on investment. In many cases we have had team leaders report that they have witnessed a tangible improvement in the performance of their team as soon as the day after running a MiND workshop.

The MiND report provides feedback on how the information processing styles of different brain regions combine to produce different psychological styles and preferences, and then how a person's energy and motivation is directed according to the relative weighting of those styles and preferences.

The diagrams use arrows with a percentage figure on each to illustrate this weighting. A percentage figure is used to emphasis the fact that we do all have a whole brain and can all access and use the processing styles of the whole of our brains. The diagrams are therefore not suggesting that there is anything we can or cannot do, simply that some things energise and excite us while we find other types of tasks and activities more draining of our energy.

One of the reasons MiND is so effective in improving the performance of individuals and teams therefore is because it is identifying how to get a person into their 'flow'. Flow is a term that was defined by Mihály Csíkszentmihályi in his landmark book 'Flow: The Psychology of Optimal Experience'. It describes those exhilarating moments when we feel in control, full of purpose and energy and excited about what we are doing. No wonder then that MiND is such a valuable tool for individuals and team leaders alike.

As mentioned earlier, there is a great deal of evidence to suggest that a person's state of flow can vary with circumstance¹. For example, you will probably know of people at work who appear to be very different if you see them away from work in a social setting, whereas there are probably other people you know that are exactly the same whether they are at work or sitting on the beach in their swimming costume. Since these circumstantial differences can be as useful as they are interesting, the MiND report provides information on a person's 'Personal Profile' as well as their 'Professional Profile'.

The rest of the information on the second page of the feedback report is an analysis of how, if differences exist between a person's personal and professional profiles, those differences manifest themselves.

The feedback report also includes a booklet that provides a comprehensive explanation of the MiND tool and the neuroscience that sits behind it. It also provides information on different profiles and exercises that a person can undertake to explore the implications of their personal profile in greater detail.